The speed of growth of your business is dependent on how quickly you can obtain reliable information to make decisions.
Decisions lead to action which delivers the outcomes in your initial planning – be it cashflow, contracts, workforce, marketing or finance planning. Unfortunately many organisations spend most of their time processing data to generate the information. It also means too much time is spent looking back at historical data rather than using it to look forward and forecast ahead.
Be clear on what outcome you want. The pathway to reach it will require a clear plan and perhaps lead to changes to staff work practices, business processes for collecting data and maybe even the systems